Recently, I published a post about some amazing things I learned from Jerry Iannucci’s guest appearance at the Affiliate Funnel Conference. For those of you that don’t know, Jerry is the man when it comes to Safelist Marketing, and wrote a widely popular book called “Safelist Marketing Tactics.” If you still haven’t read the book, you can download it directly by clicking this link. Something you won’t find in the book, but that Jerry recommended highly at the conference, is a newer safelist, State-of-the-Art-Mailer. I have fallen head-over-heels in love with this safelist over the past couple of weeks! I want to share what I find are the coolest features SOTAM has to offer, and just how innovative Brad Webb and Jaye Pause (the creators) are. Other safelists will clearly have to bring way more to the table, or learn to be comfortable in SOTAM’s shadow.
What’s so special about SOTAM?
So there’s the super short version of what’s unique about SOTAM. Let me explain just how groundbreaking these features are.
Profit Sharing:
How many website owners do you know that are willing to share their profits with members? Not many! I’m not talking about commissions here folks, I’m talking about sharing the website’s profit with all active members! Do you find it hard to get referrals? How about getting those referrals to upgrade or buy ads? It can be as difficult as pulling teeth… from someone that has their mouth wired shut. With SOTAM, you do NOT have to referrals or be upgraded to earn a little money. You just have to be active in the safelist… that’s it! If you read 75% of the email ads you receive in that period (a month), you earn a share of the profits for that period. You won’t make a million dollars from profit sharing, but you can surely earn enough to cover an upgrade, if you choose to do so (which is a bigtime “worth it”). It’s super easy to check your activity level right from your member’s area, and the stats are always live. Here are my live stats from this morning (see screenshot below). SOTAM emails expire 6 days after being sent, so this Profit Sharing System keeps the members extremely active… brilliant! 
Live Click Rate Stats:
You want to talk about transparency in a business? It doesn’t get any more see through than displaying your website’s real time, live advertising statistics. How many safelists do you know that are so comfortable and proud with their performance to display live, real time stats of how many of the emails are actually opened? Again… not many! The stats are even broken down to each Button Level so you can see exactly how each level is performing, and ultimately which is the best Button Level to advertise to. These stats are real time, they aren’t some fluffed up stats from 5 months ago. They show exactly how the safelist is performing today, right now, this moment! You can even see just how much activity has increased since SOTAM opened… killer stats to say the least. AND you can even click the handy dandy help question mark to see how to improve your Click Rates if they are falling below the average… love it!
Button Escalation System:
At first, this system is a tiny bit confusing. It was to me, but luckily Brad and Jaye created a video tutorial that explains exactly what it is and how it works. Because they explain it so well, I won’t go into some long detailed explanation here. As you click, you earn credits that build up and move you into a new Button Level. As you move up, you’re able to advertise to more members, and at a better performing level. I don’t like to click tons of mails, so I upgraded to a higher button level (which Profit Sharing can help me maintain). Now I can earn even more credits when I read mails, and it pushes me into an even higher level, thus improving my advertising efforts. This is another feature that keeps SOTAM so insanely active and effective. Huge thumbs up to Jaye and Brad for this unique feature!
Video Tutorials:
Safelists can be a little overwhelming at first, and with the amazing features built into SOTAM, it can be hard to grasp how to take advantage of them right away. SOTAM has short video tutorials for just about everything in the site. They’re not complicated either. I watch them once, I know what I’m doing… so simple. And it’s not a hard thing to do, make videos, but this goes to show you just how important it is to Jaye and Brad for you to succeed with SOTAM. Another huge thumbs up from me!
These are just a few of the features I really love at SOTAM. This post has quickly become a book, so I’ll let you discover all the other aspects that really just make this the safelist way above the norm. If you’re smarter than me, you’ll take notice of the upgrade offer when joining. It’s easy to make your upgrade payment back from the Profit Sharing, so take that into consideration… and if you can, take advantage of that offer. I promise you (from personal experience) you really won’t see it again lol. Feel free to join SOTAM below and quickly step up your safelist game.
Popularity: 40%
Related posts:
Ha! We must be psychic ‘cos if I hadn’t wound up slacking a little this week due to being up all night Monday night with family stuff, I was going to write a post about how cool SOTAM is too, lol. I discovered it about a week and a half ago and it’s my new favorite and so awesome! I was confused at first but after watching the videos, yep, no problemo. I’m loving it and definitely thinking of upgrading. Great post, Winter!
PS I started not to join it ‘cos I’m so tired of joining stuff but now glad I did!
Haha we’re almost always on the same page! I guess this time literally. I almost didn’t join either. I saw it launch a long time ago, and even got a notice from Jaye & Brad it was opening… but I thought “meh another safelist.”
I was so wrong lol it’s clearly the best safelist out there. I mean just the few things I mentioned here make it a huge step above the rest. I’m really glad I joined too!
I’m sure you have favorite features so I can’t wait to read that post! You’re always so great about explaining things too… looking forward to that
Hi Winter -yes SOTAM is pretty cool – and the most important thing is that it is helping me build my list. Click through rates on mailings always exceed 5%. I am upgraded and highly recommend it. Click through rates on a traditional credit based Safelist vary between.2% and 1.5%. So 5% is pretty awesome. The incentives to visit sites always cloud the click through rate i.e are they clicking for the incentives or so they want to see your ad. But if your offer is good enough and UNIQUE enough a click through rate of 5% on a 5000 member mailing practically guarantees sign ups
Very true about the incentive clicking, but all credit based safelist will have a higher open rate.
I do really like the simple cheat detection. It comes across often enough so I feel secure that real people are reading the mails, and not so often that it’s really annoying. And the fact that you can only have 10 incorrect clicks makes it even more secure.
Brad & Jaye really make it a point to push html email ads, because they tend to be more effective. I’m working on one for myself right now. I had horrible results from safelists in the past, but I had no idea what I was doing.
This time around will be better because I’ve learned a thing or two. I’m really excited to try again! Who said “In life there are no do-overs”? I disagree!
Thanks Winter for the share. Definitely something i will check out. Talk Soon
Craig
Any questions before or after you join just let me know. Thanks for taking the time to check out my blog Craig
I have your blog bookmarked now for my rounds… really great info there!
wanted you brilliant tutelage? online?
Winter,
You are simply amazing!
Thank you very much for the incredible review that you have given us.
We always strive to produce highly innovative and effective systems.
We are just about ready to release the 10000 Button Level, which also comes attached to a hidden, explosive membership called The Viralist.
While we can’t share what it comes with right now it will absolutely shock members by what they are actually getting that comes with this button level membership upgrade that NO other button level has.
We appreciate and are very grateful for everyone’s comments on your blog about SOTAM.
Thank you all and please don’t hesitate to contact us if you have any questions about anything!
Regards,
Jaye Pause & Brad Webb
You guys are amazing! When I reread this post, it almost sounds like a review but really it’s my take on the really innovative features I love at SOTAM.
I keep up with it daily, and I can’t say that for many safelists…. well actually no others. I read a few mails here and there, solos, etc. at other safelists. But I’m always sure to make my rounds in SOTAM. It’s part of my daily routine now, and I love it.
I’m so looking forward to the 10,000 Button Level! I know the member base is a little above 10k right now, so I assumed you guys were cooking up an explosive introduction of it.
Keep up the awesome job guys! SOTAM is literally #1 in my safelist routine!