My post yesterday on the Dirty Tactics of Internet Marketing and How To Avoid Them really sparked a huge conversation. Tons of comments, lots of emails, even skype messages thanking me so much for bringing this topic to light. Because of the huge response, today I’d like to share even more examples of the methods being used to prey on newbies. Keep your eyes peeled for this tricky tactics!
The False Sense of Urgency
Multiple Daily eMails
For some reason, this practice is becoming widely used and abused by many Traffic Exchange owners. You know the drill… you get your daily Traffic Exchange email, and not even 10 minutes later you get the “Oops I forgot blah blah blah,” or the “Oh I’m so stupid, I forgot,” mails.
Now I don’t mean to say that this doesn’t really happen. I’ve forgotten to include a link, or send the wrong link once in a great while. But every single day? Every single time you send an email you screw it up? If you are that clueless as to how to get your emails sent out correctly, with the correct information, that often… maybe you shouldn’t be running a Traffic Exchange or be in control of the mailings. I’m just saying… come on.
The REAL reason this is done, is because it keeps the site in front of your face. It brings more surfers in immediately. It gives them a reason to email you all day long instead of just mailing once and hoping more people read and act accordingly.
I’m confused as to why this is so effective (assuming that it is effective) because to me it is beyond annoying. Please don’t underestimate my intelligence by pretending to forget something in every single mail. Mail me once to let me know about your promotion of the day. If I like it, I’ll come surf; if not, I’ll pass on the promotion. Don’t bombard me with emails all day long because you didn’t get the results you wanted from your first email. Or at least title your email subject truthfully: “I didn’t get enough surfers in here with the first email, so let’s see how many fishies I can catch with this one!”
Exclusive/Private Invitations By eMail
While it’s nice to think you’re important enough to be invited personally to take part in a product or website launch, giveaway event, or seminar, trust me… we are not that important to the promoter! There is nothing exclusive about the emails you receive inviting you by “Private Invitation Only.”
Do not be fooled! These emails go out to every single subscriber on that list. You were not hand picked or personally invited. It sucks to find out your importance ranks about as high as anyone else on their list. The only exclusive aspect of these invitations are that you’re subscribed to this particular list… that’s it!
If someone wants to personally invite you to take part in anything, you’ll receive a personal email, a Skype message, a contact on your blog… not a mass email.
When you’re new, these exclusive invitations make you feel special, make you feel important. They do exactly what they are meant to do; make you stop, open the email, read it all, and of course jump into this private event! Don’t fall for it… it’s most likely 100% open to the public.
There will always be exceptions to the rule. When a program launches for the first time, it’s very likely they will have a launch special discounted offer. There’s a possibility that you really won’t see an upgrade offer this cheap again… so take notice of those, and take advantage if you can. If you can’t, you will see discounted offers later, maybe just not that cheap.
Humans make mistakes, we all do. It’s totally possible to forget a link in an email or even include the wrong link. Accidents happen, and that’s acceptable. I’m speaking strictly of the repeat offenders that are using this as a common practice on a regular basis. There is no truth in their “mistake,” it is total BS.
When you get a little more well known around here, you actually will get personal invitations to take part in website and product launches. It’s really exciting and an honor! If you do not get invited personally, it is not exclusive.. it’s a mass mailing, no more no less.
There are many, many tricky tactics used in Internet Marketing. These are just a few to watch out for. Be safe out there, and bring your boots. The BS can get extremely deep to wade through!